Our Story

We believe every woman deserves to feel sexy and comfortable in her own skin, whether she is dressing up for a girls’ night out or heading to a first date. We know that the right bra has the power to bring a woman’s whole look together, and the wrong one can leave her feeling distracted, concerned, and even unable to wear what she truly wants.

At Niidor, we decided to change that. As the leading direct-to-consumer self-adhesive bra brand, we strive to build confidence in women by designing products that fit into their lifestyle, not the other way around. The two ‘i’s in our name represent our drive to Inspire Individuality with bras that won’t let our customers down. Our goal is for each woman to express herself freely, discovering her unique style without everfeeling constrained by the lines,straps orshape of a limiting bra.

At Niidor, we champion self-love and body appreciation. When a woman buys her first Niidor bra, we want her to feel free: free to wear whatshe wants, free to look how she wants, and free to be who she wants.

Tap into your playful side without any restrictions and discover the sensation of Niidor freedom. Our bras blend invisibly behind backless tops, deep-plunge dresses, and even daily essentials — a true must-have for every Girlboss. Become who you were born to be. It all starts with a Niidor bra.